Hunt for Failure

Hey Friend,

Here's a question that'll flip your perspective:

If you're exactly 30 failures away from the life you want, how fast would you want to fail?

Think about that for a second.

Not 30 years. Not 30 lucky breaks. Not 30 perfect attempts.

30 failures.

30 things that don't work. 30 lessons learned. 30 ways not to do it.

So knowing that — would you try to avoid failure? Or would you sprint toward it?

Most people spend their entire lives trying to avoid failure.

They tiptoe. They hesitate. They wait for the "right time." They overthink every move because they're terrified of getting it wrong.

And you know what happens?

They stay exactly where they are.

Failure isn't the problem. Avoiding failure is.

Let me paint you a picture.

Imagine you're in a dark room.

There are 100 doors, and behind one of them is everything you want — your dream life, your ideal future, your breakthrough.

But you don't know which door it is.

Most people stand in the middle of that room, frozen. They analyze. They theorize. They try to think their way to the right door.

They're terrified of opening the wrong one because that would be "failure."

So they open one door... wait six months... overthink it... maybe try another one next year.

At that pace, they'll still be in that dark room a decade from now.

But what if you changed the game?

What if instead of avoiding the wrong doors, you decided to hunt for them?

What if you sprinted through that room, throwing open every wrong door as fast as possible, because each one gets you closer to the right one?

That's what successful people do. They don't avoid failure. They hunt for it.

Because every failure is just feedback.

It's not a verdict on who you are. It's information about what doesn't work.

And the faster you collect that information, the faster you find what does.

Think about it like this:

You're trying to crack a safe with a 4-digit code.

There are 10,000 possible combinations.

Would you try one combination and then sit there for a month wondering if you should try another? Analyzing what went wrong? Questioning your abilities?

No. You'd start trying codes as fast as possible. Because each wrong code eliminates an option and gets you closer to the right one.

Failure isn't the opposite of success. It's the path to it.

The Wright Brothers didn't build a plane on their first try. They crashed. A lot.

And every crash taught them something their competitors were too afraid to learn.

The people who win aren't the ones who avoid failure. They're the ones who fail the fastest.

So here's what I want you to shift this week:

Stop seeing failure as something to avoid.

Start seeing it as something to hunt.

That pitch you're scared to send? Send it. If it fails, you just learned what doesn't work.

That video you're nervous to post? Post it. If no one watches, you just got data on what doesn't resonate.

That conversation you're avoiding? Have it. If it goes badly, you just eliminated one approach and can try another.

Every "failure" is just a door you can now stop wasting time on.

The beautiful part is:

The faster you fail, the faster you succeed.

Because success isn't about avoiding mistakes.

It's about making mistakes so fast that you stumble into the right answer before your fear catches up.

So stop tiptoeing. Stop waiting for perfect. Stop treating failure like it's fatal.

Start hunting for it.

Ask yourself: "What can I try this week that might not work?"

Then do it. See what happens. Learn. Adjust. Try again.

Because you're not 30 perfect attempts away from your dream life.

You're 30 failures away.

So how fast do you want to get there?

With you, always,
Uthman